RO Regan O'Brien
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Case Study 04 · Freelance

Nik Neuro: one designer, one month, one system.

A massage therapist's website with too many fonts, too many colours, old photographs, and a scheduling page that was telling clients the wrong thing.

Client

Small business LLC

Team

1 designer

Time

1 month

Scope

Branding, architecture, service design

The Product

  • A small-business LLC website
  • Appointment scheduling
  • Business details: address, phone, email

The Problem

  • Too many fonts and colours
  • Outdated pictures
  • Inaccurate scheduling information

The Result

  • Unified fonts, colours and overall look
  • Updated and improved scheduling
  • Clearer, current pictures and information

Before & After

Drag to compare.

Four pages, one set of rules. Unified typography and colour, current photography, and a scheduling flow that finally matched the services actually on offer.

Drag the handle — or focus it and use the ← → keys

The redesigned homepage: a light, unified layout with clear service cards and visible calls to action.
The original Nik Neuro homepage: dark banded sections, mixed typefaces and a wall of small text.
Before After
Home page — rethought layout, current photography, calls to action moved above the fold
The redesigned About page: shorter copy, clear headings and a current portrait.
The original About page: long unbroken paragraphs on a dark background.
Before After
About page — copy broken up, hierarchy restored, photography updated
The redesigned Testimonials page with quotes shown as plain, readable text.
The original Testimonials page, where each quote was hidden inside an image hover state.
Before After
Testimonials — quotes brought out of hover states and onto the page, and refreshed

Page by Page

Four pages, one set of rules.

Home

Completely rethought. New photography, and calls to action where a visitor could actually reach them rather than one buried at the foot of the page.

Navigation

Simplified wording, and light-coloured static, hover and active states across the board — so the bar stays readable in every state instead of only the one it was designed in.

Testimonials

The old page hid each testimonial inside an image hover state — hard to read, and no indication anything was there. Now they look the way a visitor expects a testimonial to look, and they're current.

Footer

Unified colours and a spread-out orientation. Cleaner, and readable at the size people actually read a footer.

After Scheduling
The rebuilt Nik Neuro scheduling page: unified typography, clearly listed services, durations and prices.
The scheduling page after the rebuild — accurate services, durations and prices, in one type system.
For a one-person business, consistency is the credibility.

Reflection

What I learned

With one designer and one month, the system is the deliverable. There was no time to art-direct four pages individually — and no need to. Decide the type scale, the palette and the spacing once, apply them everywhere, and most of the design problems solve themselves on the way past.

The scheduling page taught me the bigger lesson. It was the only genuine service problem on the site: the information was wrong, and every person who booked on it started the relationship with a small disappointment. No amount of visual work would have fixed that. Getting the content right was worth more than everything else I did in the month.

And a small-business client rarely asks for research. They ask for a new look. The research is what makes the new look work — so you do it anyway, quietly, and you show them the result rather than the method.